Corvette is the Most Talked about Car Online

A recent study showed that Corvette is the most talked about car online. It comes as no surprise because owning a Corvette is a point of pride. Singers like Prince also help make the mystique of owning a Corvette a must for anyone who wants to elevate their status. As a side note, Chevrolet came in 2nd to Ford as the most talked about automobile brand. It was only a percentage point behind. 

Key Takeaways:

  • Corvette is the most talked about car online according to a search engine company, Swoop.
  • Chevrolet is the 2nd most talked about automobile brand and is only a percentage point behind the brand who is number one.
  • Chevorlet is also second in digital exposure compared to actual spend on that exposure.

"When it comes to individual cars, the Chevy Corvette commanded the most attention online in the second quarter." (Pleskot, Kelly, 2016)

Link to article:

http://www.motortrend.com/news/chevy-corvette-discussed-car-online-ford-discussed-brand/.

Source:

Pleskot, Kelly. "Study: Corvette Is Most-Discussed Car Online, Ford Most-Discussed Brand - Motor Trend." Motor Trend. Motor Trend, 07 July 2016. Web. 08 July 2016.