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GM or General Motors owned a trademark which was an icon in the auto industry known as Oldsmobile. Ranso, E. Olds. started the company in 1897 and the company found success for many years after its formation. However, GM stopped the brand in 2004. Yet, it does not detract from the amazing history and reputation that Oldsmobile had built over its 107 year lifespan. Oldsmobile is best known for developing entry level luxury vehicles.